About us
90plus12 is an independent sports analytics and culture platform founded by a team of thinkers, fans, and analysts who believe there’s more to sport than just scores and stats. We dive deep into global football, basketball, and beyond — dissecting tactics, tracking trends, and exploring the social forces that influence and emerge from the games we love.
Our name, 90plus12, captures the chaos and beauty of extra time, those moments when narratives change and legacies are rewritten. It reflects our approach: unexpected, insightful, and always pushing beyond the conventional.
Whether you’re here for the analytics, the culture, or the connection between the two, welcome to 90plus12, where sport meets story.
Mission
At 90plus12, we’re redefining how the world engages with sport — not just as fans, but as thinkers, creators, and athletes. Our mission is to deliver innovative, data-driven insights, compelling cultural storytelling, and practical performance guidance that go beyond the game and beneath the surface. From matchday tactics to global movements, from streetwear to strength training, we explore how sport shapes our world — and how you can thrive within it.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!